Tuesday, September 4, 2012

Why is it important for your agent to network?

Nicole Phoenix Principal of Phoenix for Philly Real Estate and Onisha Williams of Owner Koco Nails
"They" say no man is an island. There is a lot of truth to this old adage. There are some clear markers of a good consultant and some that may not be so apparent when interviewing the person to represent you in a transaction. One trait that should never be overlooked is your agent's ability to network. The definition of networking is ": the exchange of information or services among individuals, groups, or institutions; specifically : the cultivation of productive relationships for employment or business." Thanks Merriam-Webster!


Why you ask, do I care if my agent can schmooze with the best of them? The answer is simple. There are so many moving parts to the successful purchase or sale of a home. The transaction itself involves the cooperation of quite a few parties including: the buyer, seller, buying agent, selling agent, lender, appraiser, home inspector, title company, and maybe even contractors. Do you want your agent to be notorious for being a jerk to all of these people?! 


When an agent is building their business there is a tendency to stamp your name and face on everything under the sun (websites, tee-shirts, business cards, shopping bags, etc.) Let's face it, branding and image is everything these days. This being said, it's very easy for one to forget that the agent is not at the center of their business. You are! So one of the key things that your agent should be able to brag about during your initial interview is the ability to get everyone involved in your transaction to cooperate toward achieving the goal of getting you into the home of your dreams or getting your home sold. So does your agent unselfishly share the success of accomplishment with those who have assisted them to nurture the cooperative efforts of others?




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