Seller Secrets: How Philadelphia Buyers Look for Homes
easel.ly
When you’re ready to sell, creating interest among buyers is
the first and most critical step. This seller secret to getting your house the
attention it deserves. The best houses on the market still need to get their house noticed.The biggest factor in a buyer's search is price. 90% of buyers are using the web to look for homes. Agents use the internet to tell their clients of
the best homes. A typical online home search is conducted as the average home buyer enters in just a few search criteria. Price, number of bedrooms and bathrooms. From those three items a typical MLS will return hundreds if not thousands of homes that meet the buyers needs. From that
list the buyer and their agent quickly scroll through to find the few homes
that they want to visit in person.
Search results group homes into price brackets
or ranges which may be ten thousand dollar or twenty-five thousand dollar
increments. These brackets drive what
buyers and their agents see is critical in pricing right. When you price your
home out of its optimal price bracket a buyer sees homes in the next price
bracket which may be larger and have more features and amenities in comparison
to your home. Effectively, what you are doing is ensuring that people who are
searching in a higher price bracket will find your home among hundreds of other
homes that may be newer, bigger, and perhaps have more amenities. Keep in mind
that the buyer and the buyers agent are eliminating choices immediately without
ever setting foot in the home based only on online descriptions that put your
home at a disadvantage. By pricing your home in a higher price bracket your
home could be eliminated without ever being seen by the right buyer. Even
worse, the right buyers searching for a home just like yours and all that your
home has to offer may not even see your home in the search results and wouldn't have the opportunity to make it one of the few they tour in person. To compete
and win your house has to offer the most room and amenities for the best
possible price compared to competing sellers houses.
